Microsoft is playing it smart with this year’s Worldwide Developer Conference (WWDC). By introducing their own software and services into the agenda for Apple’s event, the company is planning to attract attendees to an offsite after-party with the promise of free food, drinks and prizes.
Estimated to conclude for the day around 5 p.m. Pacific on Monday, 13th June, the tech giant behind Windows will kick off their own after-party which would be held at Twitter headquarters in San Francisco.
Basically, this is Microsoft’s attempt to appeal to iOS developers and also to get people acquainted with the company’s suite of iOS apps. Engineers from Xamarin (owned by Microsoft) will be offering guidance and one-on-one sessions with developers on using the Xamarin Test Cloud to guarantee the consistency of apps across platforms.
The Xamarin platform supposedly allows developers build cross-platform apps, meaning that it is indeed a big win for Microsoft to initiate a push for interest there. It also means more people paying for Xamarin services, like Test Cloud, and it means iOS developers will have an easier time bringing their apps to Windows.
According to Microsoft who are promoting their apps, Word, Excel, PowerPoint and OneDrive are “setting the gold standard on iOS.” Currently they have around 80 iOS apps, ranging from Word and One Drive to games based on its Halo and Age of Empires franchise.
With their own struggling Windows Phone platform, Microsoft’s call to iOS developers could not only be used to further propagate the adoption of the Xamarin development tools, but also to integrate with Microsoft’s software and services ecosystem.
If you’re interested in taking part in this event, even if you’re not a developer, you can RSVP by clicking the link here.
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