Airtel Launches Their Own App Store

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Airtel, which has been surprisingly quiet for a long time, has just launched their own app store – apps.airtel.lk now leads to a red-and-white concoction that professes hold hold over 10,000 local and international apps. It seems functional, if a little tacky in terms of design, and it seems to support both Android and iOS devices.

 

A large selection of the apps appears to be locally developed games in Sinhala, with a near-identical selection to those found on other appstores. You’ll find the usuals – from Helakuru to Hiru News to the Yamu App. For some inexplicable reason, most of the “International apps” appear to be the most popular apps on Google Play.

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According to Airtel, “This modern apps store is empowered by neXva, a global provider of white branded app stores. This will provide Airtel Lanka with a full app store eco system which includes a customized website, mobile website and Android app as well as a developer portal for the localization of the app store to make it relevant for the market in Sri Lanka.”

By and large,┬áthe use of local app stores still pales in comparison to Google Play and the Apple Appstore, which are the de-facto standards in this field. Call us skeptic, but it remains to be seen whether we’ll see real innovation coming out of the Airtel app store anytime soon.

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