Dell Rates Softlogic As Best Channel Partner In The South Asian Region


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To state that Softlogic is a well-known company is an understatement. Softlogic Information Technologies (Pvt) Ltd is actually a subsidiary of Softlogic Holdings PLC which is a group of companies boasting an annual turnover of over Rs. 29 billion (now that’s impressive). In addition, they are also the sole Premier partner for Dell and is also rated as one of Sri Lanka’s most dynamic diversified conglomerates in Sri Lanka. The group has also expanded into Retail, Healthcare, ICT, Automobiles, Travel & Leisure and Finance and Insurance, holding authorized distributorships for a number well-known global brands. Recently, they won the most coveted “Channel Partner Award” at the Dell South Asia and Korea Channel Summit 2015 held recently in Bangkok, Thailand. The Summit brings together Dell Executives and C-Level Executives, key business decision makers of Dell’s Channel partners from South Asia and Korea region. Participants are nominated by Dell Country team exclusively for its channel partners. Over 100 channel partners representing more than 20 countries participated for the event.

Photo Caption
Roshan Rassool – Director/CEO, Softlogic Information Technologies (Pvt) Ltd. (Left) receiving Channel Partner Award from Shahzad Khan – General Manager, South Asia Developing Marketing Group (SADMG) Dell

The award is granted to top commercial partners across the South Asian Developing Marketing Group (SADMG) countries and are selected based on their revenue, commitment and the overall contribution for the region. Speaking about the award win, Mr. Roshan Rassool Director/CEO Softlogic Information Technologies (Pvt) Ltd. said, “The South Asia and Korea Channel Summit 2015 is the most engaging regional event for all channel members and we are honored to represent Sri Lanka and our loyal customers both in the commercial and enterprise segment. The event, In addition to recognizing Dell’s performers for the year also discusses the global IT giant’s strategic direction and its future plans for the region”. He further added, “As the leading IT platform based solution provider in Sri Lanka, we are delighted to win the coveted CPA – Channel Partner Award from Dell. This regional recognition we have received by the global leader in the IT industry continues to elevate our country to a new level in the growing IT map. We are thankful to every individual in our organization of their continued efforts to be the “best among the best”. Our approach to expand our business beyond end user computing is certainly providing dividends. Whilst being the leading supplier of desktops and notebooks to the corporate and government sectors in Sri Lanka, we now command a healthy market share in the enterprise computing space which includes data center solutions, security and advance infrastructure solutions. Softlogic Information Technologies now becomes one of the only players in the Sri Lankan market to be in a position to provide a complete end-to-end solution to corporate Sri Lanka”. Dell’s already had recognized Sri Lanka as a strong emerging market for Information Technology in the Asian region. And in 1993, they selected Softlogic (who had established their operations in 1991), as their Sole Authorized Dealer in Sri Lanka. Over the years, Softlogic Information Technologies has won several awards from Dell in the 20 years if its engagement for it outstanding performance and commitment to the Sri Lankan IT Industry. Notably, Softlogic Information Technologies recently received the prestigious ‘Dell Premier Partner’ and ‘Most Valuable Partner in Asia Pacific’ and the Dell Power Awards 2014 as the “Best Partner for the Year”.


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