Dialog Launches Sri Lanka’s First Ever Location Based Mobile Deal App



Dialog Launches Sri Lanka’s First Ever Location Based Mobile Deal App 3Sri Lanka’s premier connectivity  provider Dialog Axiata PLC is offering its subscribers D-App, a smartphone Application (App), which once downloaded would allow subscribers to get location specific special deals offered at Partner Merchants that vary from fine dining restaurants to electronic stores.


Dialog’s ‘free to download’ app will update shoppers on offers such as buy one get one free offers and special promotions on seasonal product ranges Dialog subscribers can easily download the D-App to any smartphone having GPS (Global Positioning System) capability to give locations of Partner Merchants Island wide who offer special deals like discounts and giveaways.


The D App provides Dialog subscribers with a listing of all nearby deals based on the deal proximity to user’s current location, which is supplemented by a map view as well as an augmented reality view of the geographic locations of merchants who vary from restaurants, cafes, clothes and electronic stores that offer special deals. Users can also play exciting games in augmented reality through the game option, pointing their camera on a registered image (which could be a logo). The game will load superimposed on the image, giving users the opportunity to win gifts and surprises by playing the game.


Augmented reality (AR) is a live, direct or indirect, view of a physical, real-world environment which elements are augmented by computer-generated sensory input such as sound, video, graphics or GPS data.  In Simple terms, with the help of advanced AR technology the information about the surrounding real world of the user becomes interactive and digitally manipulative. Artificial information about the environment and its objects can be overlaid on the real world.

“We see more and more people are now taking the time to shop around to ensure they save money. We wanted to provide our customers with an app to make it easy for them to see what bargains they can find in store, as well as attracting new customers into stores,”Supun Weerasinghe, Group Chief Operating Officer at Dialog Axiata PLC said.

“We feel Sri Lankan consumers will welcome shopping tools such as D-App as it will help consumers to save even more each week on household essentials and affordable treats.”


At present D-App is supported by smartphones that have the Android OS (Operating System) version 2.1 or higher, while the app covers a radius of 100 kilometers. But the deals closest to user will appear first on the list. Customers are able to download the app through Google play store or get the download link by typing dapp and sending an SMS to 289.


The deals offered can be shared amongst family and friends via SMS, Twitter, Facebook and e-mail. Subscribers can also customise the offers to suit their tastes by selecting 8 generic products and service categories and can also select deals based on your preferred deal provider. 


In future subscribers would also have the option of purchasing special deals on e-coupons though D-App offered by Dialog Partner Merchants on their respective smartphones and then proceed to the location to collect the offer. For example subscribers who are in close proximity to a restaurant offering a discount can purchase the special offer via D-App before arriving at the location.   


“We are excited to be collaborating with Dialog to create D-App a fun and engaging mobile deals store that smart phone customers can use to get location specific deals offered by Dialog’s partner merchants” said Dilhar De Silva, Chief Technical Officer of AtLink Communications Inc., the application development partner for D-App, said. “For the first time in Sri Lanka, Mobile Augmented Reality, a powerful new technology is used in D-App to allow businesses to better interact, market and service their customers in a very focused, effective and entertaining manner.”


Dialog Axiata is Sri Lanka’s largest mobile service provider with the greatest number of subscribers and a growing base of over 2,000 GSM and 1,200 3G base stations.


About Dialog Axiata PLC

Dialog Axiata PLC, a subsidiary of Axiata Group Berhad (Axiata), operatesSri Lanka’s largest and fastest growing mobile telecommunications network. The Company is also one of the largest listed companies on the Colombo Stock Exchange in terms of market capitalization.

Dialog has been at the forefront of innovation in the mobile industry inSri Lankasince the late 90’s, propelling the nation’s mobile telephony infrastructure to a level of advancement on par with the developed world. The company delivers advanced mobile telephony and high speed mobile broadband services to a subscriber base in excess of 7 Million Sri Lankans, via a 2.5G, 3G/3.5G infrastructure. Dialog also provides a comprehensive suite of International Roaming Services across a global footprint comprising of more than 200 countries, and operates a wide portfolio of international telecommunication services, including but not limited to retail and wholesale international voice and data services.

Dialog Axiata supplements its market leading position in the Mobile Telecommunications sector with a robust footprint and market presence inSri Lanka’s Fixed Telecommunications and Digital Television markets through its fully owned subsidiaries Dialog Broadband Networks (Private) Ltd (DBN) and Dialog Television (Private) Ltd., (DTV). DBN operates CDMA fixed wireless telephony services alongside WiMAX 16D high speed broadband services, and is also a leading provider of Radio and Optical Fibre based transmission infrastructure facilities and data communication services. DTV operates a Direct-to-Home (DTH) Digital Satellite TV service and is the market leader inSri Lanka’s PayTV sector. DTV supports a broad array of international and local content alongside a wide portfolio of Sri Lankan television channels and delivers high quality infotainment to a viewer base in excess of 200,000 Sri Lankan Households.


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