Google Gets Restructured, Is Now Called Alphabet


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Hold onto your hats folks, you’re in for a shocker. Larry Page and Sergey Brin just announced the end of Google. Well not the end of it per se but will be rebranded with a new face as CEO. That’s right. Sundar Pichai will be the new CEO of Google, whilst Page and Brin will be CEO and President of the new company respectively, called Alphabet. Think of Alphabet as the umbrella company under which Google will operate.

CapturePrior to the announcement, Pichai was in charge of overseeing Chrome, Android, and Google Apps. According to the new layout, Alphabet will replace Google Inc. as the publicly traded entity and Google (the service) will be the largest single entity owned by that parent company.

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Other companies that Alphabet has taken under their newly developed wings include Life Sciences (a company that focuses on glucose-sensing contact lens), Calico (focused on longevity) and X Labs (also referred to as Google X). However, these are not directly associated with Google.

Basically Google has grown a tad too big for its boots and the idea behind Umbrella is to reconstruct the company to allow for better organization. As such, each company under Alphabet will have their own CEO to run each business with Sergey and Page acting as moderators. It’s more or less how the old Google operated but with more defined lines, better accountability, and more comprehensive structure.

Then you get the company’s new URL which is more or less a placeholder for things to come. You can check it out here.


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