GroupM officially launches Circuit Colombo 2014

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Tomorrow at 8.30am you’ll find us heading over to Park Street Mews. Why? Circuit Colombo 2014 that’s why. In case you’re lost, Circuit Colombo organized by GroupM is a conference that aims to be a platform to discuss the future of digital marketing and features an impressive line-up of speaker’s digital powerhouses such as Nitin Bawankule from Google, Vidyadhar Kale from Facebook and Karthik Nagarajan, from GroupM.

Commenting on the program, GroupM Chief Operating Officer Sabry Haniz affirmed: “The potential of Digital is yet to be fully realised. GroupM will be connecting the digital circuit in Sri Lanka and pave the way for the newest phase in media. We are looking forward to opening minds, inspiring new methods of connecting with audiences, and taking the industry to a whole new playing field.”

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Speaking at a press briefing Srinivas also stated that traditional media isn’t getting as much money. For example: 8% of advertising in India is being spent on digital marketing. However, traditional media isn’t going to die out anytime soon. Instead the marketing pie will be redistributed instead. In developed countries both grow together.

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Circuit Colombo will also feature an interactive ‘Experiential Zone’ by Crossworks Digital Experiential Lab showcasing state of the art technology for participants to experience first hand. The inspiring collection will include a Holobox display unit, a Directional speaker, Marker based AR on brochures and magazines, a Digital Sampling Tray, an Oculus rift, a Virtual Wardrobe, a Recipe Vending machine, and a Magic screen. We’d be lying if we said that we weren’t excited to play around with these awesome gadgets.

Sadly, Circuit Colombo 2014 is an invite only event. So if you’re not one of the lucky heads of marketing or heads of corporates, keep an eye on our live teams Twitter account: @ReadMeLive. They’ll be there from start to finish bringing you all the best things from Circuit Colombo 2014.

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