The return of Disrupt 2.0: Growth Hacking for Startups


Two months ago, Startup Sri Lanka launched an initiative called Disrupt 2.0. The goal of this initiative was simple, to help startups become more successful. To do so, Startup Sri Lanka identified promising startups and helped them connect with powerful mentors that’ll help them reach the next level. To say the original Disrupt 2.0 bootcamp was a success would be an understatement as we saw a full house at Trace City.

Following this success, Startup Sri Lanka made the decision to make Disrupt 2.0 a bi-monthly bootcamp for startups. With that in mind, the second iteration of Disrupt 2.0 was held on the 11th of February, with the theme, “Growth Hacking for Startups”. This time, Startup Sri Lanka has decided to do things a bit differently. The first Disrupt 2.0 was open to anyone and everyone, with the exception of the startup boot camp. This time, the event as a whole was only open to 25 startups that met a few requirements. These requirements were that the startups had been in business for a minimum of 2 years and had built a minimum viable product.

Photo credits: Startup Sri Lanka
Photo credits: Startup Sri Lanka

On the 11th of February, the startups were all gathered inside the Calcey office at Trace Expert City. The bootcamp began with Dilendra Wimalasekere – VP Marketing at WSO2 taking the stage. He introduced the concept of growth hacking to us. In case you’re lost, growth hacking is all about helping your startup grow by selling your product and gaining exposure.Growth hacking usually involves the use of techniques such as search engine optimization, website analytics, content marketing and A/B testing. Dilendra gave us clear examples of how successful it is by sharing the growth hacking success stories of WSO2, Takas and 24/7 Techies.

Photo credits: Startup Sri Lanka
Photo credits: Startup Sri Lanka

Following Dilendra’s presentation, we saw an active panel discussion on various aspects of growth hacking. Moderated by Mangala Karunaratne – CEO of Calcey, the panel consisted of Jeevan Gnanam – CEO of Orion City, Chandika Jayasundara – CEO of Cinergix, Bhanuka Harischandra – CEO of Surge Solutions and Dilendra. The tweets below are some of the best lessons we took away from the panel.

With the end of the panel discussion, the new Disrupt 2.0 came to an end. While it’s now smaller in scale, the inspiration and the quality of helpful advice Disrupt 2.0 has to offer is still the same. With the reduction in size, it’s now able to focus on the entrepreneurs, already fighting a tough battle and helping them succeed. One could say it’s now more effective. So mark your calendars because Disrupt 2.0 will be back in 2 months and keep an eye on Startup Sri Lanka’s Facebook page.


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