Hutch & Ideamart Sign Partnership To Expand Subscriber Reach

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Ideamart is an application development platform architected by Dialog Axiata. Crowned winner of the Global Mobile Award for ‘Best Technology Enabler’ at the 2015 Mobile World Congress in Barcelona, it makes use of Mobile Network Infrastructure via APIs through an easy to use web interface to Sri Lanka’s mobile application and content development community. Empowered by this platform, professional as well as amateur application developers, alongside small and medium entrepreneurs as well as tech startups, are able to expose their innovations to mobile consumers across Sri Lanka.

In an event held last month, Hutchinson Telecommunications Lanka (more commonly known as Hutch), signed a partnership with Ideamart. Why, you ask? Quite simply, the partnership would give 5,000 Ideamart application developers access to Hutch’s Network Infrastructure through Application Programme Interfaces (APIs) and in doing so, expand their applications and services to Hutch’s subscriber base.

Ideamart
Image taken from http://www.lankabusinessnews.com

Following this integration, Ideamart will now provide Sri Lankan Developers access to over 12.5 Million Mobile subscribers across Dialog Axiata and Hutch Mobile Networks. That is indeed a huger number of subscribers. In addition, the partnership would also give Hutch subscribers access to hundreds of applications, development infrastructure and value added services available on the platform.

This integration of Hutch’s network infrastructure with the Ideamart Platform would greatly benefit the developer community via the expansion of the market place for their innovations and services.

Chief Executive Officer of Hutchinson Telecommunications Lanka, Thirukumar Nadarasa, explained how “As a leading provider of mobile telecommunication services in Sri Lanka, Hutch is committed to constantly offer its customers enhanced services, and this partnership with Ideamart and Dialog will empower our subscribers with direct access to Ideamart’s technology expertise. Hutch is proud to be part of this initiative, which will also support the developer community, raising Sri Lanka’s profile in the ICT world. Developers can now use Hutch’s integrated features via Ideamart to develop apps that can transform business or even enhance lives, and we expect this partnership with Ideamart to generate multiple advantages to boost the developer and app eco system, while directly benefitting out customers.”

Group Chief Executive of Dialog Axiata, Dr. Hans Wijayasuriya commented by adding, “In architecting Ideamart, Dialog was driven by the vision of creating a world-class mobile application market place which would bring together our nation’s application development and entrepreneurial talent with Mobile consumers from across all mobile networks. The Ideamartplatform simplifies the exploitation ofadvanced mobile network capabilities and eliminates the technology access barriers which traditionally inhibit open development eco-systems. We are delighted to welcome Hutch as a Mobile Network partner of Ideamart. Our shared vision, to grow Sri Lanka’s application market place to the benefit of consumers and developers alike, will no doubt signal enhanced impetus for Ideamart and Sri Lankan innovation overall.”

For future plans, Ideamart will continue to make use of a plethora of new Mobile Network APIs, thus providing a well-nourished platform to cope with increasingly advanced levels of application and service functionality. The allapps.lk App Store presents applications that are published for use by Sri Lankan Mobile Consumers.

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