IFS Becomes Principal Partner Of The Sauber F1 Team


Just a few days ago, IFS, a globally recognized leader in developing and delivering enterprise software announced that they had been selected to partner with textile giant Hamid Fabrics located in Bangladesh.

Recently, the company made an even more interesting announcement. They were declared the Principal partner for the Sauber F1 Team which is a Swiss Formula One team founded in the 1970s by Peter Sauber for the 2016 FIA Formula One Championship.

As per the agreement, the IFS branding will appear on the rear wing end plates as well as on the top of the monocoque (the structure in which the chassis is integral with the body) on both Sauber C35, on the overalls and helmets of Marcus Ericsson and Felipe Nasr who are the drivers, as well as on the teamwear. The logo will be visible during the first winter test in Barcelona on the Sauber C34-Ferrari in the 2016 livery.

Image taken from http://www.motorsport.com
Image taken from http://www.motorsport.com

Monisha Kaltenborn, Team Principal of the Sauber F1 Team explained how excited they are to welcome IFS as a Principal Partner of the Sauber F1 Team. Together with IFS, they would lay down a vital foundation for the upcoming season as well as for future projects. The collaboration also helps to show that both companies share similar values as regards to performance, high tech and high quality standards which in turn are essential for a successful partnership.

Mark Boulton, Chief Marketing Officer at IFS explained that the new partnership between IFS and the Sauber F1 Team is based on strong foundations, as both companies are committed to innovation, focused on design and treasure the power of effective teamwork.

It certainly seems to be an exciting time ahead for the team at IFS and we wish them all the best in all their future endeavors.


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