Instagram seems to be having an exciting month. Just last week it gave us the power to use multiple accounts. Its next big feature seems to be two-factor authentication and it’s long overdue. Already you can link your phone number to your Instagram account. With two-factor authentication, you can’t access your account without entering an access code that’s sent via SMS to your phone.
According to TechCrunch, once the feature arrives you’ll get a code anytime you or anyone else tries to access your Instagram account. Previously, all anymore needed to access your Instagram account was your username and password. Time and time again, we’ve seen the duo fail in protecting our data.
As Instagram is the third most popular social network on the planet, it can’t take such risks. Yet, this is nothing new which is why any criticism against Instagram for rolling a basic security measure like this is justified. Many other social networks such as Facebook, Twitter and WhatsApp implemented two-factor authentication years ago.
For many of Instagram’s 400 million users, this feature could be a bother. After all, it’s annoying enough to enter usernames and passwords. For such people, a hack might be an inconsequential event that goes as far as one frape.
However, it’s a different story for brands and influencers that attract many of the users we just described. For a brand or influencer, the consequences of a hack can be disastrous. At best it’ll result in lost followers and that can easily become lost revenue.
Two-factor authentication is much-needed feature for Instagram’s security minded users.Instagram is definitely late to the party but better late than never they say.