To e-Commerce and Beyond With Magento Cloud


With the intent of helping businesses select the most suited e-commerce platform, SLASSCOM hosted the first Magento Meetup for the year 2018. Powered by ISM APAC and Netstarter, the meetup was held at the Spark Auditorium at H One Pvt Ltd, on the 19th of April 2018.

We learned what Magento Cloud was

Conducted by Tuam Jamoim – Senior Software Engineer at Netstarter, the starting session essentially covered spoke about Magento Cloud and what it is. Tuan spoke about how Magento Enterprise Cloud Edition is a Platform as a service (PaaS) environment. It is a managed and automated hosting platform. Tuan further explained that Magento Cloud comes in two products: Standard and Pro edition.

Tuam Jamoim addressing the audience

While the Standard edition has features such as 24×7 email support, basic business intelligence reporting, and a host of tools such as, New Relic, and Fastly, the Pro Edition has all these features plus a few more features such as Business Intelligence, Dedicated hardware, a dedicated launch manager and high availability infrastructure.

You also get dedicated AWS production environment, a full REST API, and a scriptable command line. Further included are a deployment toolset developed for rapid spinning up, merging, cloning, and tearing down unlimited environments. To protect your world from devastation, you also get a Fastly CDN and DDoS Protection, along with constant monitoring and application and infrastructure support.

How do you convert visitors to customers on mobile?

Conducted by Remco Dekkers – CTO, Manager Platform team –  ISM company, the session was about conversion optimization with PWA or Progressive Web Apps. PWA are essentially web applications such as web pages and websites but can appear like traditional applications or native mobile applications.

Remco Dekkers addressing the audience

Remco went on to speak about how websites not optimized for mobile can actually chase customers away and make a company lose profit. So why are there so many issues? Remco explained that the reason is that we work on the desktop. The customer, on the other hand, will work on mobile. Therefore, if there are any issues on the mobile version of the website, the developer might not even know about it. So he emphasized that everyone should work on the mobile website as well. Because the usage of mobile is growing rapidly, we will lose a lot if we continue to neglect mobile apps.

The Conversion Optimization Process

He then spoke about the conversion optimization process. He went on to speak about the procedures they use for A/B testing. All these are to improve the conversion rates of customers, to gain more profit. Spoke about an example where one if their clients rival companies was slow, so they helped bring it down from 12.4 to around 5 seconds.

Learning the use of the Hamburger

Remco also explained the hamburger icon. This is an icon comprising of 3 horizontally stacked lined that are used to signify the menu in an app. Though used a lot, it’s not used well. So he gave examples of how it can be optimized as well. Remco went on to talk about icons and how they should be self-explanatory without the user having to guess what the icons mean, and risk pressing a wrong button.


Avoiding physical discomfort is another point that Remco pointed out. This involves placing buttons in a comfort zone of your mobile app or PWA that you don’t overstretch your fingers causing discomfort. This applied to buttons on the top, sides, and bottom and also for bottom menus as well.

Remco also spoke about asking customers for feedback regarding their experience in using apps. This gives them the chance to talk about what improvements can be made to the apps. Placeholders too have to be placed in a manner that is meaningful to the customer.

Managing your content with Magento Bluefoot

Carried out by Oshan Perera and Normani Fernando, who are a senior software engineer and a Magento front-end developer respectively at ISM APAC, the session was about setting up an e-commerce platform using Magento Bluefoot. For content management, there are 4 types of content categories. They are static pages, static blocks, widgets, and banners. Each component plays a uniquely important part of converting visitors into customers.

Oshan Perera explaining about BlueFoot CMS

Now, the problem is that built-in content management systems are limited. They are low on responsiveness, reusability and are not exactly user-friendly. The solution is a content management page builder. There’s BlueFoot CMS, VES Page Builder and Drag and Drop Page Builder extension. For this session, the platform that was selected was obviously BlueFoot CMS.

Learning more about Magento BlueFoot

BlueFoot has a drag and drop platform. It’s not free but its open source. This means that you can extend the functionality without issue. It’s also SEO friendly and is also easy to integrate. The duo then went on to talk about the backend of BlueFoot and essentially how to set up an e-commerce platform.  The session also went on to be more technical about entities, attributes and page builder blocks.

An example of Magento BlueFoot CMS (Image Credits: bluefootcms)

At the end of the demonstration, Oshan explained that there are certain issues with BlueFoot. For example, it is not compatible with the Magento staging feature. Also in multi-store environments, if a page builder block is created for default store, values in other stores will not be saved.

The Panel Discussion where questions related to Magento were discussed

Following that was a panel discussion regarding the Magento Cloud Enterprise platform and various questions related to it. This was followed by the vote of thanks and the handing out of tokens of appreciation to the speakers, organizers and various contributors to the event. With that, the Magento Meetup 2018 came to an end.

You can learn more about Magento and their lineup of products by clicking here. 


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