Remember Kodak? Before Smartphone cameras came into play, Kodak was pretty much the leader in photography and cameras. Their fall from grace, however was to be expected as they did not seem to be interested in adapting to mobile phone photography. However, there still may be hope for the company. Kodak has finally decided to be a part of the smartphone era. That’s right. Kodak is releasing a new smartphone designed specifically for photographers. Meet Ektra.
Ektra is an Android smartphone built in collaboration with Bullitt Group. Aimed at mobile photography enthusiasts, the device features a 21-megapixel camera sensor on the back and a 13-megapixel sensor in front. It also boasts features such as optical image stabilization, an f2.0 aperture, and also numerous easy-to-adjust manual modes.
These include modes such as portrait, sports, bokeh, macro and a lot more. That’s not all though. You can also manually adjust settings, including ISO, white balance, shutter speed and more. Did we also mention that it supports 4K Video capture? In addition, according to Kodak, users will be able to experiment with classic Kodak film grains, vignettes and Super 8 filters.
Digging deeper into the Ektra, we find a Helio X-20 Decacore processor. That alone is worth a second glance. 10 processing cores packed into a single smartphone. For those whose lives are about multitasking, the Ektra packs 3GB of RAM and 32GB of storage. Storage is expandable via a microSD slot. For now, there seems to be no word on the limit of expandable storage, so we’ll just have to wait and see. Speaking of seeing, the Ektra also has a 5-inch display with Corning Gorilla Glass protection. To ensure that your device has the juice to survive the day, the Ektra also packs a 3000 mAh battery.
In terms of Software, the Ektra is powered by Android 6.0 Marshmallow. It also has Google Snapseed built in. This means you can edit your photos on the go. Once you have added the finishing touches on your photos, you can post them straight to your favorite social media platform. You can also use Kodak’s own services to have your favorite photos delivered right to your doorstep.
The device is expected be available exclusively in Europe towards the end of 2016.
While it certainly does seem like a good idea for Kodak to join the smartphone bandwagon, I can’t help question whether it is too late for them. Huawei’s P9 smartphone has been generating a lot of buzz due to its collaboration with Leica. There is also no definite pricing on the Ektra. Price it too high and people will not purchase it. Price it too low and that too may deter potential buyers.
I guess we’ll just have to wait and see. In the meantime, if you have anything you would like to share regarding Kodak’s Ektra smartphone, please do leave a comment in the section below.