A few months ago, we interviewed two young entrepreneurs that founded a startup called “Katha”. Think of it as a social media platform that’s all about your voice. You can communicate with your friends privately or with your followers publicly using short voice messages. Essentially, it was Twitter or Snapchat but for voice. Recently Katha went under the knife to resurface as Katha 2.0 or more simply, ShortKast.
What exactly is ShortKast?
According to its developers, ShortKast is a wholly new product. One that includes everything that they learnt from Katha. Audio is indeed a viable medium to get your message across. Unlike video where your attention has to be on the screen, audio, be its music, or podcasts, can be enjoyed on the go while going about your day to day work.
But the issue with podcasts are that they are rather dated, with the first podcast being recorded in the 1980s. Apart from that, they also tend to be on the length side, lack interactivity and also require a certain level of hardware that most users cannot afford. This is where ShortKast comes in. In a nutshell, a ShortKast is a 5 minute mini-podcast, with a featured image and hashtags.
As with any social media network, each ShortKast would also contain likes, responses, and a listens counter. If you like a particular ShortKast, you can share it on other social networks or embed them on your blog or website.
Who can make ShortKasts?
ShortKasts can be recorded by practically anyone with a smartphone. In other words, you don’t need any special equipment to do it. As long as you have something to say, that’s all you need. However, if you do have some specialized equipment, ShortKast isn’t going to stop you. You can record a podcast outside the app and upload it as well. The only catch is that can only be 5 minutes long.
When can I make ShortKasts?
Currently, the beta version of ShortKast for web is already out. The beta for its mobile apps on both Android and iOS will be coming soon. There are quite a number of channels already available on the web app. You can give them a listen and a thumbs up as well. You can also like ShortKast on Facebook and follow them on Twitter to stay up to date with their latest content. We know we will be.