Microsoft wants users to ‘reserve’ their free Windows 10 upgrade

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Microsoft and their Windows 10 platform are becoming the hottest things people are talking about (besides the heatwave, pun intended). Even though not officially launched yet, the company expects a summer release. As such they also stated that they would offer free Windows 10 upgrades to those running Windows 7, Windows 8.1, and Windows Phone 8.1.

Image taken from http://betanews.com
Image taken from http://betanews.com

Recently, there have been reports of a new “Get Windows 10″ message on certain PCs running Windows 8 and Windows 7.

The message appears after user install a specific Windows Update, namely KB3035583. This update causes the actual Windows 10 upgrade process. Note that KB3035583 requires Windows 7 SP1 or Windows 8.1 in order to function correctly.

Once installed, a popup window will appear.

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The steps to get Windows 10 are fairly simple. You can reserve your upgrade to Windows 10 (a free full upgrade, not a trial). Just enter your email address and you will be notified when your upgrade is ready for download. The download is approximately 3GB in size so make sure you have enough data in your internet connection to proceed with the upgrade. Once the download is done, the installation process will begin usually taking around 10-30 minutes. Once complete, you are now a Windows 10 user.

If however, you do not want to upgrade to Windows 10 and you want to get rid of the persistent notification sitting in your task bar, you will have to uninstall the update.

Microsoft clearly wants users to familiarize themselves with the latest iteration of Windows. There was even a leak of its OEM pricing yesterday. They are employing a really smart tactic. Think about it, offering a user the chance to reserve a digital copy in advance will help Microsoft define exactly what percentage of resources to allocate when Windows 10 is finally launched and also shows how much it still needs to promote the offer. Mind you, a digital copy doesn’t really need to be reserved because, well, it’s digital.

Microsoft has big plans for Windows 10. For example, in the next two to three years, they hope to have 1 billion devices running Windows 10.

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