Remember when Razer acquired THX with plans to improve their lineup of audio products? Well, they just added another laurel to their wreath. Razer is now the proud owner of Nextbit. For those who don’t know, Nextbit was founded by former members of Google’s Android team along with the Head of Design at HTC. Their one and only smartphone, the Robin Android smartphone was marketed as a “Cloud-first” smartphone. Thus emphasizing the use of cloud storage rather than physical storage to store data not used for a prolonged period of time.
As per the agreement of the acquisition, Nextbit will remain a mostly independent company, thus working as a separate unit within the company itself. The staff as a whole will go over to Razer where they will have access to a lot more resources to play around with. Despite them moving over to Razer, their physical location will not change and as such they will remain at their current location in San Francisco. They will also not join up with Razer’s team anytime soon.
With regard to Nextbit’s one and only product, sales of the Robin have stopped along with all accessories. Warranty for devices already purchased will be backed up by both Nextbit and Razer for an additional 6 months. The device would also receive the Android 7.0 Nougat update which promises better battery life and performance improvements as well. In addition, the Nextbit Robin would also continue to receive software updates and security patches through February 2018.
A THX Powered Smart phone by Razer?
Judging by the acquisition, it does look like Razer is attempting to step into the Smartphone industry as well. They’ve already established themselves as a gaming laptop and gaming peripheral brand so it would make sense for them to branch off into other areas as well. Since they already own THX, we could very well see smartphones with THX technology inbuilt that also have unlimited cloud storage. Now that would be pretty cool. There are still no definitive comments or answers on new products that might be in the pipeline so I guess we’ll just have to wait and see.
For Nextbit, however, it appears that Razer is indeed their guardian angel. No financial details have been revealed yet but we do know that that the two parties shook hands over the deal on the 27th of January 2017.