Samsung Launches Galaxy S7 and Galaxy S7 Edge In Sri Lanka


Hot on the heels of another MWC (Mobile World Congress) Samsung yet again launched their flagship Galaxy S7 and S7 Edge in Sri Lanka at a gala event held at the Galle Face Hotel on the 15th of March 2016.

Youngmin Shin, the Managing Director of Samsung in Sri Lanka was up on stage to talk about the the improvements that have taken place thanks to Samsung R&D in Southwest Asia. They were responsible for a significant role in the development of the new devices, with a platform to cater to the needs of premium users in Sri Lanka with Samsung Concierge.

The lights dim and out of a large walled structure, Yougmin Shin remerges holding two devices. Behold! The Samsung Galaxy S7 Edge and Galaxy S7. The devices look quite similar to their predecessor but we’ll touch on that later.

Both the Galaxy S7 and S7 edge use a new 3D Thermoforming process, which brings metal and glass together for an apparent seamless view from angle. They both come with a thinner bezel and a larger immersive screen in the smallest possible frame, with a 5.5” sAMOLED Display for the Galaxy S7 edge and 5.1” sAMOLED display on the Galaxy S7. The edge screen seen on the Galaxy S6 Edge has been redone to provide quicker access to Applications and content.

The devices also feature a ‘Always on Display’ which allows users to easily check for updates, without having to worry about unlocking the phone.

In addition, both devices are certified for IP68 making them resistant to water and dust. As such they can sustain up to 30 minutes submerged in a meter and a half of water.

As for the camera, both the Galaxy S7 and Galaxy S7 edge introduce the first Dual Pixel camera on a smartphone, which attempt to deliver a brighter and sharper image, even in low light. Thanks to the revolutionary Dual Pixel technology, brighter lens with wider aperture and bigger pixel; the camera has a more accurate autofocus even in low-light conditions. Motion Panorama, a new camera mode, brings movement to traditional panoramic photos, giving users a complete immersive visual experience.

From a software point of view, both the Galaxy S7 and Galaxy S7 Edge come preloaded with TouchWiz based on Android 6.0 Marshmallow. Featuring a 3000mAh & 3600mAh battery respectively, the Galaxy S7’s CPU is about 44 percent more powerful than its predecessor whilst the GPU is around 60 percent more powerful than its predecessor.

For those who play as hard as they work, Samsung’s latest advances in graphics set a new industry standard. Both the Galaxy S7 and S7 edge are the first smartphones to incorporate the Vulkan API. This next generation graphics API that was brought to life in partnership between Samsung, Google and Khronos group. Essentially, Vulkan delivers PC-quality gaming experience on a device you can hold in your hand.

Both the new smartphones deliver powerful performance with the hybrid SIM card slot. Adding to the convenience, it allows users to insert a microSD card up to 200GB of additional storage. The same tray can be converted into a hybrid dual SIM card slot to get the best of voice and data plans.

After the launch, the audience was invited to check out the phone at the specially designated display area. Needless to say, we were one of the first to be there.
There they were. In all their glory. The Galaxy S7 and S7 Edge. Our first thought was that it looked a lot like the Galaxy S6 and S6 Edge. It looked like Samsung has improved it even further. Both devices retained their classy and elegant looks and felt solid in the hand. Android 6.0 Marshmallow was fluid to the point where we were just sliding the notification window up and down. Needless to say, animations and transitions were butter smooth. Our attempts to make the device lag was met with disappointment as the device simply wouldn’t show any sign of stress. We suspect it has something to do with the 4GB of RAM that they both possess.

The S7 Edge’s has seen a facelift. You can use the edge to display 5 of your favorite contacts and even shortcuts for various apps.

In addition to the Galaxy S7 and Galaxy S7 Edge, there was also a demo of the Samsung Gear VR and the Samsung Gear S2 smartwatch. We saw the Gear VR at the launch of the Galaxy S6 and S6 Edge last year. What interested us further was the Gear S2 smartwatch. Running Tizen OS, the watch looks ultra sleek and sexy with a rather gorgeous display. There was also the wirless battery pack that would be available to those who preorder either of the two devices. True, it adds a certain level of bulk to your device, but thanks to Quick Charge 2.0, you can have upto 60% battery in under 35 minutes.


One interesting thing we noticed was that Sri Lanka will be getting the Exynos 8890 Octa variant of the Galaxy S7 and Galaxy S7 Edge whereas the International version ships with the Qualcomm MSM8996 Snapdragon 820 chipset. Performance benchmarks between these two models are out and there seems to be minor disparities between the two models. How this will affect Sri Lanka is yet to be seen.

Both the Samsung Galaxy S7 and Galaxy S7 edge will be available from the 18th of March 2016 at a price of LKR 113,750 (32 GB) and LKR 129,800 (32 GB) respectively. As for colors, you can take your pick from Black Onyx, Gold Platinum and Silver Titanium.


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