Shazam, the music recognition software used by millions of people across the world is reportedly being acquired by Apple. Reportedly set at $400 Million, the finalization of the acquisition process is almost complete.
Why does Apple want Shazam?
Well, for starters, Apple would be able to make use of Shazam’s music and sound recognition technology. If you’re already a Shazam user, you would know how easy it is to use the app to identify partial audio clips that play on the radio.
Apart from the ease of use for Apple, it would also save Apple money in terms of the commissions that Apple has to pay to Shazam each time a user goes to the iTunes store to purchase music. This was actually how a majority of Shazam’s revenue was generated for the year 2016, and also fuelled 10% of all digital download sales as well.
On the other hand, if something happens to Shazam causing Apple to shut them down, that would have negative effects for services such as Spotify and also Google Play Music.
Shazam has an AR platform as well
In case you didn’t know, Shazam launched an AR platform for brands as well. This was based on their visual recognition technology that was launched in 2015. With it, you could use the app to scan books, magazines, and posters. Once scanned, the app could then launch 3D animation and even entire product visualizations and 360-degree visualizations. Think Google Lens, but more Apple.
This could also make use of Apple’s ARKit which have made it a formidable contender in the AR industry. If it works out, Apple’s acquisition of the music recognition app would be the successor to when Apple acquired Beats in 2014 for $3 Billion, forming the foundation for Apple Music.
You can identify songs with Google as well
In case you didn’t know, you can use an Android smartphone with Google Assistant or Google itself to identify songs as well. Simply play a song and launch the Google app and say” What’s this song?”. Alternatively, you can also launch Google Assistant and either type in the text or use your Voice as well.
While it’s not as precise as Shazam in identifying less popular artists, it does a pretty good job of identifying the latest hits. It’s a bit of a hit or a miss though and relies a lot more on ambient noise whereas Shazam can actually detect songs being played in loud environments.