SINGER launches Sony Xperia Z5 Series

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Ever since the good old days of the Walkman and Cybershot series, Sony has not been exactly creative with their naming scheme for smartphones. Nonetheless, their Z lineup of smartphones seems to be all the rage these days, especially with the launch of their flagship Sony Xperia Z5, Xperia Z5 Compact, and the Xperia Z5 Premium, which boasts the world’s first 4K screen to the local market. Distributed by SINGER Sri Lanka PLC, together with Sony Representative Office Sri Lanka, the lineup of smartphones was introduced at a gala launch ceremony held under the patronage of Alex YeeHead – SONY Sri Lanka Representative Office and Mahesh Wijewardene – Director Commercial & Marketing of Singer Sri Lanka PLC, at Cinnamon Lakeside Hotel Colombo 02.

1.From left: Shamil Gunetileke - Brand Manager SONY - SINGER Sri Lanka PLC, Mahesh Wijewardene - Director - Marketing & Commercial SINGER Sri Lanka PLC with Alex Yee - Head - SONY Sri Lanka Representative Office and Dilshan Gammampila - Head of Marketing SONY - Sri Lanka Representative Office introducing the new SONY Xperia Z5 Series to Sri Lanka
1. From left: Shamil Gunetileke – Brand Manager SONY – SINGER Sri Lanka PLC, Mahesh Wijewardene – Director – Marketing – Commercial SINGER Sri Lanka PLC with Alex Yee – Head – SONY Sri Lanka Representative Office and Dilshan Gammampila – Head of Marketing SONY – Sri Lanka Representative Office introducing the new SONY Xperia Z5 Series to Sri Lanka

So what exactly does the news Z5 offer? For starters, it has a rather slim continuous plate form, with a metal frame and frosted glass back. Like all other devices in Sony’s lineup, you see one, and you’ve pretty much seen them all. Nevertheless, the design is rather striking, and the device is comfortable to hold. It is also IP68 certified meaning that it is dust and water resistant for upto 1.5 meters and 30 minutes.

At the Gala launch, Alex YeeHead – SONY Sri Lanka Representative Office said, “We are delighted to introduce to Sri Lanka our latest technological innovation which is differentiated through its design and display ensuring the Xperia Z5 series is the best companion for your lifestyle and with special focus in the entertainment domain in a smartphone”.

Alex Yee - Head - SONY Sri Lanka Representative Office
Alex Yee – Head – SONY Sri Lanka Representative Office

If you are on the lookout for a smaller device that still packs a punch, the Xperia Z5 Compact brings the same camera technology and features in a pocket-friendly compact device. Sporting a 4.6” IPS LCD capacitive touchscreen capable of displaying 16M colors, the phone is IP68 certified and is powered by a Quad-core 2 GHz Cortex-A57 chip which switches to a lower power consuming quad-core 1.5 GHz Cortex-A53 chip when idle. As for colors, you can take your pick from Yellow,Coral, White and Graphite Black.

Mahesh Wijewardene – Director Commercial & Marketing of Singer Sri Lanka PLC. added that, “Sony mobiles is unique in its brand and its design and product which is targeted at a unique set of customers, who wish to embrace that innovation and the value the brand brings”.

Mahesh Wijewardene Director - Marketing & Commercial SINGER Sri Lanka PLC
Mahesh Wijewardene Director – Marketing & Commercial SINGER Sri Lanka PLC

The Xperia Z5 and Xperia Z5 Compact are equipped with Sony’s up to two-day battery stamina and innovative power-saving technology, which supposedly gives the user a long-lasting battery performance.

The most notable of the trio was of course the Xperia Z5 Premium boasting the world’s first 4K smartphone. What good is 4K if you can’t see it right? Well to that aspect, Sony packs a sharp 5.5” 4K TRILUMINOS™ Display that delivers breathtaking detail and pinpoint color accuracy for the most natural images. In addition, the Xperia Z5 Premium will also upscale your favorite content to 4K, enhancing any native or third party videos or photos so you can view Netflix, YouTube or your holiday shots in rich, vibrant 4K detail. To process all this, the Z5 Premium is powered by a quad-core 1.5 GHz Cortex-A53 & quad-core 2 GHz Cortex-A57 backed by 3GB of RAM.

It also packs some other nifty features such as a 23MP rear camera and a 5.1MP front-facing camera. It also has a built-in storage of 32GB with a MicroSD slot that supports up to 200GB of storage and fast battery charging aka Quick Charge 2.0 which can charge to phone up to 60% in 30 minutes.

The Xperia Z5 Trio
The Xperia Z5 Trio

One downside though is that all three phones have non-removable batteries so if you have battery issues down the line, replacing them can get rather tricky. As stated earlier, the design of the phone looks rather dated. It’s pretty much the same candy bar design that goes from one model to the next which can actually be a deterrent for some who want a change in their mobile lifestyle. There have also been reports that the Z5 Premium struggle to last the full day with heavy use, possibly due to the 4K screen. Adding a larger battery could have been a solution to this. from poor battery life. Then again one can argue the pros and cons between having a more powerful battery vs Quick Charging 2.0. I for one would prefer a larger battery just to be on the safe side.

The Xperia Z5 is priced at LKR 119,999 whilst Xperia Z5 Compact is LKR 99,999 and the Xperia Z5 Premium is LKR 134,999 and are available through SINGER, including, SINGER Mega, SINGER Plus and SISIL World stores, comprising of over 400 retail outlets and SINGER’s digital media channel that serves 1500 mobile phone dealer outlets across the country.

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