Posts Tagged ‘marketing’

Feature

The great gamble of Alakazam to revolutionize marketing

June 13, 2018

Dulitha Wijewantha & Ragularuban Nanthagopal were on the fast track to living comfortable lives. Both of them were earning well at stable corporate jobs that allowed them to live comfortably and maybe a bit more. However, after one sushi dinner inside Naniyori, they decided to throw it all away. To pursue their own definition of […]

Mazin Hussain

Facebook In The Press: Partnerships With IBM And More

May 6, 2015

Facebook’s been in the news a lot lately: from their new campus to India’s outrage over Internet.org, there doesn’t appear to be many topics in which Zuckerberg’s name doesn’t pop up somewhere. Good news for Internet.org: Facebook’s just opened up the platform for everybody, and not just the 33 sites that were initially reported to be free […]

Yudhanjaya Wijeratne

PrivyText Has A Mobile App For Marketers

April 2, 2015

PrivyText recently launched a mobile app for iOS and Android devices to communicate promotional offers to customers. On an abstract level, it pushes alerts and notifications to customers as they walk past a store, alerting them to potential deals. Customers also get rewards for viewing these adverts and promos, can send messages to each other, […]

Readme-live

Facebook is Milking this Election. Here’s How.

January 7, 2015

At every election, the Facebook money farm swings into action. The Ad Manager tractors roll out. The CPC and CPL men start haranguing the Newsfeeds, padding them out with Adverts. Organic post engagement is dragged, kicking and screaming, and fed head-first to the dogs. Somewhere in the depths of all this madness, Mark Zuckerberg’s wallet […]

Yudhanjaya Wijeratne

What Happened at Circuit Colombo 2014

December 9, 2014

While one half of the ReadMe team decided to head north for Rio ice cream and Jaffna IT Week, the rest of us stayed on – for Circuit Colombo. The first speaker of the day was Safwaan Hussein, GroupM Associate Director. His speech was an icebreaker: about the topic of the day: digital media. After Safwaan concluded his speech, the keynote speaker of the day, Nithin Bawankule from Google India took the stage. Nithin’s opened with the words, "For a technology to be [...]

Mazin Hussain

Bad Marketing: Samsung Takes the Ice Bucket Challenge

August 25, 2014

If you haven’t figured it out yet or have been living under a rock, people all over the world have been dousing themselves by the bucketful (literally) in an attempt to raise awareness (and funds) to help those suffering from ALS. With everyone doing their part to raise awareness, Samsung decided to join the fray in their own unique way. They literally took an Ice Bucket Challenge to the Galaxy S5

Mahesh De Andrado

End of the line!