Viber announced today the launch of Public Accounts. This new feature gives businesses, brands and public figures options to directly chat or use social broadcasting to allow brands and public figures to better connect with Viber’s users. And Viber has a large number of users, with the number being close to 800 million.
“On Viber, people already connect securely and freely with their families, friends, and colleagues. Today, we are introducing a way for people to start connecting with businesses, too,” says Michael Shmilov, COO of Viber. “The first set of tools will enable businesses to reach their audience on Viber using messaging and rich interfaces, which can be tailored to the various needs of any business.”
So how do Public Accounts work?
Once a Public Account is created, an admin is provided with a set of tools. With these tools, they can communicate with a large group of followers in a personalized, direct manner. And there’s a long list of them. One of these tools includes the ability to message followers using an existing CRM, direct chats or even chatbots. But that’s only scratching the surface. Public Accounts also allow:
- Discovery channels to easily find businesses
- Direct integration through Viber’s API
- Communicate at scale through Public Chats
Public Accounts will be made available globally today. If you wish to get a Public Account for your business, you’ll need to apply for one. Once approved, you’ll be able to use a Public Account. Right now, the feature is still in testing with Viber looking to optimize it. Eventually, anyone will be able to make a Public Account within the app.
At the moment, the first users include a few of their global partners such as The Huffington Post, Yandex, and The Weather Channel. However, we’ll soon see Public Accounts by some of Viber’s Sri Lankan partners. These local partners include Takas who already has an active Public Channel that you can follow here and Seylan Bank who will be introducing its Public Channel soon.