It seems Zomato has a seemingly unquenchable hunger. Just a week prior to raising a round valuing it at more than $1 billion and acquiring MaplePOS, a point-of-sale startup, they have made yet another acquisition. NexTable, a U.S.based company specializing in restaurant reservations and table-management platform, competing with the likes of Priceline’s OpenTable and SeatMe from Yelp, is now property of Zomato.
As per the acquisition, the newly renamed “Zomato Book” service will now allow the restaurant listings site to show online table bookings in selected countries. Among the first few chosen countries are India, UAE, and Australia. So basically, diners will be able to search for a place to eat, check out recommendations and reviews from others, and then book a table there as well.
The acquisition will give Zomato another value added service for its proverbial wreath and potentially better monetise them. Similar to how Yelp integrated SeatMe, Zomato plans to make revenues both via advertising on the search platform, and also by taking a cut on reservations that it successfully makes for those establishments.
In addition, NexTable also has a number of interesting mobile innovations to offer Zomato, which has built its business around not just online but also mobile-based usage. Distinctively, NexTable has developed technology that lets restauranteurs update their data on the platform via smartphones and tablets, which, considering the nature of mobile businesses, makes a lot of sense.
Pankaj Chaddah, co-founder and COO of Zomato, stated that “We want to own the communication layer between restaurant businesses and customers. NexTable will add to this layer by bringing in the convenience of easy, online reservations for thousands of restaurants to our millions of users. NexTable completes the value chain between the consumer and the restaurant.”
As of now, Zomato has made nine acquisitions in the past nine months with others made in Australia, Canada, New Zealand, Poland, the Czech Republic, Slovakia, Turkey, and Italy, as well as its home market of India. In addition to that Zomato is now live in 22 countries including Sri Lanka.