Zomato’s Whitelabel Platform Wants Restaurants To Connect Better With Customers


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I admit, I am a huge fan of Zomato. It makes looking for restaurants and reviews of good places to eat a lot easier and the community is quite helpful and their reviews offer good insights into what places to go to and what dishes to order. But all this from the customer’s point of view. What if you’re a restaurant owner and you want to use Zomato to boost your restaurant’s ego? Well now you can do just that.

The service recently raised a little over $60 million in funding in a round led by new entrant Temasek Holdings and existing investor Vy Capital and with that announced the launch of its Whitelabel Platform. The platform is basically a suite of technologies for restaurants to have their own custom-branded native mobile apps to connect and attract their customers.

Image taken from http://yourstory.com
Image taken from http://yourstory.com

The Whitelabel Apps suite is a plug-and-play platform which will empower the restaurant with their own online digital identity thus letting them do what they do best; making awesome food available to hungry customers (such as myself). Since a majority of restaurants lack online presence, Zomato sees this as an opportunity to have a larger impact in the industry.

The platform offers features such as targeted push notifications, real-time information and menu management. It even offers marketing tools to vendors. Think of it as Zomato’s Zomato for Business app, given out to restaurants on a subscription.

The Whitelabel apps also integrate all of Zomato’s existing services such as Online Ordering, Table Reservations, in-app Cashless payments, Loyalty programs and the upcoming Zomato Base (point of sales system).

Image taken from http://venturebeat.com
Image taken from http://venturebeat.com

The Summerhouse Cafe in New Delhi, Miyabi Sushi in Dubai, and Shizuku Ramen in Melbourne are amongst the first 100 restaurants who have already chosen Whitelabel as their primary platform. If you are a restaurant owner, then this is certainly for you, as the platform is expected to be available to restaurants located in all 22 countries that Zomato is operational.

You can check out more features of the Whitelabel platform here.


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